Writing Samples

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Magazine Articles:

Orlando Magazine

I began working with Orlando, The City’s Magazine as their social media manager in 2015, and recently my role has expanded to writing for the magazine on a freelance basis. Though I started as a contributor on some of the lengthier feature items, I’ve recently landed solo bylines as seen below. All titles listed link to the online version of the articles in the print magazine.

January 2017 Issue

Awash in Color

Tradition and today’s trends tie the knot with watercolor designs to match any wedding style.

For your guests, the invitation is their first glimpse of the character of your wedding. Invite them to meet the personality you and your fiancé have chosen for the big day with watercolor, a timeless and versatile medium. Though it’s a traditional technique, recent watercolor designs have opened the envelope to a world of possibilities to accommodate any wedding color palette or theme.

Finish reading at http://www.orlandomagazine.com/Orlando-Magazine/January-2017/Awash-in-Color/


December 2016 Issue

Chill Will

At Frosty’s, it’s beginning to look a lot like Christmas—every day of the year.

Orlando isn’t known for its frosty Christmases, but with the opening of Frosty’s Christmastime Lounge a few months ago, that may have changed. Providing downtown with a year-round yuletide celebration, the bar is owned by Todd Ulmer and Mark Angelo, who also co-own Mucho Tequila and Tacos, Aku Aku Tiki Bar, and Stardust Lounge. When asked why a Christmas theme, Ulmer answers, “In Orlando, a town where you’re competing with Disney, you need to be creative to stand out. And I wanted to create a place that takes people to the time of year when they’re celebrating with family and friends.”

Finish reading at http://www.orlandomagazine.com/Orlando-Magazine/December-2016/Chill-Will/


November 2016 Issue

The Stage is Set

A guide to live music venues in Orlando

The Alley
120 S. Park Ave., Sanford

thealleyblues.com
It’s an authentic blues hall in old town Sanford, featuring regular themed blues nights on select evenings, and special performances in between.

Backbooth
37 W. Pine St., Orlando
backbooth.com 
This venue welcomes any sound whether it’s rap, metal, hardcore, singer-songwriter, or tropical electronic dance music, and delivers them in a casual setting with an urban underground club ambiance.

The Barn
1200 S. French Ave., Sanford
barninsanford.com 
It’s a little bit rock ‘n’ roll and a lot of country in a huge entertainment space built to look like an old red barn, regularly featuring country and rock bands.

The Beacham
46 N. Orange Ave., Orlando
thebeacham.com
This renovated theater dating to the 1920s blends a live music venue with a nightclub dance floor, hosting a range of nationally touring rock, hip-hop, EDM, and pop acts. 

Blue Bamboo Center for the Arts
1905 Kentucky Ave., Winter Park
bluebambooartcenter.com
This independent performance venue is inside a warehouse space that can seat over 200 guests and promotes the music of local performers, be it jazz, chamber music, rock bands, or solo acts.

Bombshell’s Tavern
5405 Edgewater Drive, Orlando
bombshellsorlando.com 
This tavern holds its shows on a stage hidden behind a garage door opened only on select nights when acts ranging from acoustic sets to hip-hop to punk rock perform.

Finish reading at http://www.orlandomagazine.com/Orlando-Magazine/November-2016/The-Stage-Is-Set/


June 2016 Issue

Best Meal of the Day

A brunch reception can be festive or formal, and it’s guaranteed to be a favorite.

An up-and-coming trend, brunch wedding receptions are a good option for the couple who wants to balance a casual atmosphere with a selection of delectable menu items. For this reason, many local caterers have created innovative dishes for this mid-morning meal that will delight your friends and family members.

OFFER GUESTS A CREATION STATION

If you’re planning a buffet, consider a station where your guests can tailor their meal to their own tastes. Arthur’s Creative Events & Catering offers a new spin on a conventional breakfast dish: the Lolli Waffle Station. Guests can choose from traditional, chocolate, or cinnamon-bun waffles that are folded over a stick, lollipop-style. Toppings such as sprinkles, salted caramel and chocolate sauce, cream cheese frosting, and syrup are available to sweeten them.

The other half of brunch is, of course, lunch. Uncommon Catering presents a grilled cheese bar with bread choices that include Chicago hard bread, Italian, sourdough, rye, wheat, and white, plus an assortment of cheeses—fontina, Muenster, provolone, Parmesan, fresh mozzarella, cheddar, and Brie. A selection of unique jams in flavors such as blueberry/balsamic/thyme and strawberry/basil will please those who like to mix sweet with savory.

Finish reading at http://www.orlandomagazine.com/Orlando-Magazine/June-2016/Best-Meal-of-the-Day/


Look Your Best

Two wedding day styles, plus beauty tips from a pro.

ROMANTIC DAYTIME WEDDING

“Daytime weddings call for a natural, light look,” says Jillian Caro, professional hair and makeup artist. She likes to use a palette of neutral tones to accentuate a bride’s natural features. “Start with the eyes because eyeshadow falls, and you’ll need to clean up underneath as you go along.”

Begin by applying a medium-tone shadow along the inner crease of your primed eyelid and blending it with a darker tone along the outer crease to add definition to the eyes. Then, line the eyes lightly with either a black or brown pencil or liquid liner. To add volume and enhance the shape of your eyes, cut a set of false lashes in half and apply each half-lash just along the outer lash line.

Next is the foundation. Caro is a fan of the MAC cosmetics line because of its wide variety of cool and warm tones. For brides getting married in Florida’s warmer months, Caro suggests airbrushing foundation onto the face because it will hold up better against humidity, sweat and tears. For the finishing touch, define the lips with a dark rosy pencil and fill them with a softer shade of lipstick.

Finish reading at http://www.orlandomagazine.com/Orlando-Magazine/June-2016/Look-Your-Best/


January 2016 Issue

Fun Things to do with the Kids*

Splash Pads
Splash pads, splash zones, or spray grounds can range from a few jets of water shooting from the ground, like the one found at Lake Concord Park in Casselberry, to massive water playgrounds like the ones at the Central Florida Zoo, SeaWorld Orlando, and Universal Orlando Resort. Small or large, free or with paid entry, splash pads are perfect for whiling away a hot afternoon. Grab the bathing suits and rubber-soled pool shoes, lather on some sunscreen, and let the kids cool off in the heat.

Colorful Fun
Do you love watching your kids be creative but don’t love the mess? No problem. At Crayola Experience in The Florida Mall, kids can melt and mold their own crayons, customize a label, learn how crayons are made, create their own puzzle, paint, and watch their drawings come alive on a big screen. There are also two play areas, a playground for big kids and a spot just for toddlers. Buy a ticket for a day or an annual pass for $34.99 and take them back all year long. crayolaexperience.com/orlando

Storytime
Orange County, Seminole County, and local city libraries offer free and educational entertainment for babies, toddlers and preschoolers in the way of storytime. Among the many Central Florida libraries from which to choose, there’s a storytime almost every day of the week, including Saturdays at the Orlando Public Library. Depending on the age group and location, most are 30-45 minutes long and include multiple stories, songs, and dancing, while some go all-out with puppet shows and craft activities.

Retro Thrills
Fun Spot America has go-karts, arcade games, thrill rides, and kiddie rides for the youngest thrillseekers. It even claims to have the scariest ride in Orlando, the Skycoaster, which will have you literally flying through the air. There are two locations, on International Drive and in Old Town in Kissimmee. There’s a Gator Spot alligator attraction at the I-Drive park. fun-spot.com.

*this was a collaboration with three other writers. I’ve included only the content authored by me.


December 2015 Issue

Shops We Love *

Cloak & Dapper
1219 N. Orange Ave., Orlando
407-250-6783, cloakanddapper.us
For the man with a debonair sense of style and the woman who wants to give the man in her life something special, Cloak & Dapper is for you. Inside, you’ll be offered something to drink while you peruse the brands of clothing and accessories not found at any other Orlando retailer. The shop stocks exclusively American-made items—everything from beard washes and aftershaves to wallets, sunglasses, shoes and shoeshine essentials. In the mix, you’ll find unique gift items like cocktail kits for flying, glasses etched with a map of Orlando, and a brew-your-own beer kit.

Dechoes
2525 E. Colonial Drive, Orlando
407-894-6622, dechoesresale.com
Additional locations in College Park and Artegon Marketplace
This eclectic boutique carries both designer and vintage apparel and accessories, but without the high price tag. Labels such as Manolo Blahnik, Kate Spade and Marc Jacobs can be found on the store shelves at half the retail price. These items are “like new”—some of them even still have the tags on. Of course, some of the vintage choices may show the wear and tear of time, but that only adds to the vintage appeal. Dechoes buys and sells new and used clothing and home décor items outright—offering cash or store credit.

The Lovely Boutique Market
2906 Corrine Drive, Orlando
407-270-7729, thelovelyboutiquemarket.com
The Lovely Boutique Market of Audubon Park is just that—lovely. Spacious and bright, this shop of sorts actually is an exhibit space that supports the work of local artisans. The goods are a diverse mix of old and new. Vintage items such as antique clothing, collectible knickknacks and repurposed furniture can be found among one-of-a-kind handcrafted gifts such as bath salts, jewelry, framed air plants—even award-winning hot sauce. If you’ve been looking for a pair of tall, stone Chinese Foo dogs for your front entry, this is the place.

The Shoppes of College Park
2308 Edgewater Drive, Orlando
407-930-2570
Newly opened, The Shoppes of College Park has an urban vibe with polished concrete floors and industrial lighting. It’s an intimate gallery-style space, located in the same block as the Gallery on the Edge and operated by the same owners. Currently, there are 11 vendors offering a wide array of merchandise such as wall art, ceramic dishes in the shape of woodland creatures, pre-made pie filling, clothing and accessories, jewelry, bath and body products, a stylish tool kit for women, fresh flowers and garden succulents. The shop also offers a custom-embroidery service.

Palmer’s Garden & Goods
2611 Corrine Drive, Orlando
407-896-5951, palmersgarden.com
Nestled behind its own lush foliage on Corrine Drive, Palmer’s Garden and Goods holds a treasure-trove of garden delights. Stroll the grounds and search for plants to enhance your outdoor oasis, or browse the novelties in the shop for fun finds like small ceramic gnomes, candles, and both indoor and outdoor décor. The staff is friendly and knowledgeable—ready to help you choose what you need, or assist in designing and installing your dream garden. Palmer’s buys plants locally whenever possible to ensure that they will thrive in Central Florida’s humid subtropical climate.

Porch Therapy
3201 Corrine Drive, Orlando
407-489-8973, porchtherapy.com
At Porch Therapy, located in a small stall inside East End Market, you’ll find an array of air plants, succulents, herbs and perennials showcased in unique and unexpected ways. A child-sized toy dinosaur acts as a base for an air plant, and colorful succulents are grouped together in a decorative, repurposed box. Other distinctive items found here include a terrarium kit, greeting cards, artists’ prints and goods from local craftsmen. Bring your own pot—or select one from the shop—and commission a specific arrangement. Landscape designs services also are available.

Rock & Roll Heaven
1814 N. Orange Ave., Orlando
407-896-1952, rock-n-rollheaven.com
Walking through the door of Rock & Roll Heaven in Ivanhoe Plaza is like entering a music time capsule. This retro-styled shop has been in business almost 40 years and is jam-packed with new and used vinyl LPs, cassettes, CDs—even 45s from the 1950s. The store’s music library covers just about everything you can imagine: jazz, country, disco, indie-rock, British pop, soul, rap, Latin and much more. Beyond the music, there are turntables, band posters, T-shirts, and music memorabilia such as Beatles drinking cups and lunchboxes and, for the serious collector, an Elvis gold hits album collection for $75.

Paper Goat Post
1215 N. Orange Ave., Orlando
407-207-1264, papergoatpost.com
They love paper. They love goats, and they love the quaint idea of posting something in the mail. Owned and operated by twin sisters Megan and Cedar Watson, Paper Goat Post is one of the newest additions to the Ivanhoe Village block. The inviting storefront, draped in vines and tucked away in its own courtyard, offers a charming hint of what you’ll find inside. There’s stationery, of course, and desk accessories for the paper lover. Surprising finds include children’s book versions of Shakepearean plays and shoe trees. The owners also offer event-planning services, and a gift-wrap and balloon station.

Orange Cycle
2204 Edgewater Drive, Orlando
407-422-5552, orangecycleorlando.com
Located in the heart of College Park, you will often see cycling enthusiasts riding to and from this one-stop bicycle shop. Whether it’s a bicycle for the first-timer or an upgrade for the competitive cyclist, this store has everything you could possibly want. Customize your ride with bells and baskets; modify your seat for racing or cruising; get a new pair of gloves or a helmet; and stay in shape with a variety of health supplements. Need something fixed on your bike? Six full-time technicians can help with that, too.

Gator Seminole Knight Fever
3702 Edgewater Drive, Orlando
407-291-1322
Do you have college sports fever? The people at Gator Seminole Knight Fever understand this and have everything a UF, FSU, or UCF fan could possibly want to show their pride. Give the college sports fan in your family the gift of showing up to the tailgate party with plates, napkins, cups and more emblazoned with their school’s mascot. The store sells clothing such as T-shirts, jerseys and shoes, too. Even the littlest sports fans can demonstrate school spirit, with logo pacifiers and sippy cups.

*this was a collaboration with one other writer. I’ve included only the content authored by me.

Website Copywriting:

Violectric (Home Page Copy & Editing for All Other Web Pages)

http://violectric.net/

As the world’s only string rock band of its kind, Violectric illuminates the stage and the audience’s senses through the use of cutting-edge technology and interactive experiences. Our repertoire spans rock ‘n’ roll history, and every song is played LIVE without backing tracks. From The Beatles to Ozzy Osbourne, Maroon 5 to SIA, our performances consist of proprietary arrangements you won’t hear anywhere else. Whether it’s a featured concert or background music at an intimate gathering, our band delivers entertainment for every occasion.

To see more visit: http://violectric.net/


Big Time Tailgate, LLC

Join the Launch Crew
http://bigtimehelmets.com/

On April 4, 2017, help kick start the production of Big Time Helmets™ the Tailgate Trailer changing the way we tailgate in a BIG way.

INTRODUCING BIG TIME HELMETS THE LUXURY TAILGATE TRAILER

What’s more American than the all-time dream? Football, of course. And Jay Parsons, the founder of Big Time Tailgate, LLC and creator of Big Time Helmets™ is all-American all the way, bringing football fans a dream they never knew they had in a big way.

The inspiration struck Jay as he was driving one day back in 2004 when he heard a radio ad about tailgating. What was the ad about? He has no idea, but he does remember thinking, “Wouldn’t tailgating inside a giant football helmet be an awesome way to party?” From there, the idea grew and Jay set out to design and develop the concept of this giant football-helmet-shaped mobile party camper into reality so football fans everywhere could show off their team pride in a BIG way.

To see more visit http://bigtimehelmets.com/


Vital Leadership Insights
About Page

http://thetopperformingleader.com/about-the-top-performing-leader/

What is the Top Performing Leader?
The Top Performing Leader is a progressive coaching company that transforms emerging leaders into inspirational superstars. How? Through investigation and introspection. Estelle Williams, Certified Leadership and Career Coach, leads individuals and teams on a path of self-discovery with her effective assessments, coaching, strategies, webinars, and workshops. The program illuminates authenticity within a person or company culture, creates a compelling vision for the future, inspires engagement, instructs conflict resolution, and increases productivity while decreasing stress for all who participate.

Who is Estelle Williams?
I am your personal coach and resource for all things leadership, human resources, and team dynamics.
With 12 years working in corporate HR under my belt, I’ve seen and heard it all. Well, maybe not everything…
I’ve had the pleasure to work with tremendously charismatic leaders who had the ability to lift the energy in the room just by saying “Hello.” These were the leaders who inspired others, made wise decisions, and drove business growth.

To read the entire page visit http://thetopperformingleader.com/about-the-top-performing-leader/


Taffy Place Inc.

Where Memories Are Made
http://taffyplace.com/

Welcome Page Content:

In this digital age, when entertainment for the twenty-first-century child is on demand and one click away, Taffy Place, Inc. is creating electronic-free zones ready for your child’s imagination. We promise more than the swing sets and playgrounds we build – we deliver a happy and fanciful state of mind. One that, when visited by children, they never want to leave. Our products motivate your children to unplug, walk away from the screen, get outside and expand their minds. They become the creator, the homemaker, the adventurer, the master of their entertainment for hours of good ‘ol fashioned outdoor play time.

We focus on building top-quality, luxury swing sets, playgrounds, and play house units similar in style to miniature single room homes. They are handcrafted by John Pagano, and family built to order, right here in Sanford, FL and come complete with a shingle roof options, swing sets, monkey bars, slide, and sandbox. The playhouses come complete with shingle roof options, windows, vinyl siding, and front door. The creative journey begins when you and your little ones choose your paint and trim colors and keeps on going when you bring it home and fill the space with memories.

With every purchase, we promise our products are:

  • Environmentally Friendly
  • Made in the USA
  • Built with Top-Quality Materials
  • Guaranteed Fun for All

To see a display model of a Taffy Place Play House please visit True Value Hardware located at 2648 W State Rd 434, Longwood, FL 32779.

About Page Content:

“I want to create spaces for families to play and bond, and for children to have time for happiness before they grow up and deal with a busy and stressful world.” – John Pagano

Taffy Place is the name of the street where John Pagano, Owner of Taffy Place Inc., grew up watching his father make childhood dreams come to life. John is the son of a self-made man who began working during the Great Depression as an assembly worker in a plush toy factory. It was his job to stuff the toys, and his reputation as the fastest stuffer ensured he didn’t stay a line worker forever.

After years of the grunt work and hitting many bumps in the road, John’s father eventually opened his own toy manufacturing business on Taffy Place in Brooklyn, New York. And that is how a young John began his story with building and selling toys to children. At nine years old, after asking his father for a way to make money, John began selling his father’s toys to his schoolmates and teachers. When not in school making sales, he spent his summers in the factory helping to make the toys. The memories of those days with his father are some he treasures and ones he wants to help other families build.

Taffy Place Inc. is John’s opportunity to return to his roots as a toy maker. Now, as an adult and as a father, he is working to bring that same happy state of mind he experienced as a child to children everywhere. How so? By founding Taffy Place and creating the electronic-free places for play that get children outdoors and away from the screens so that they’re engaged with their imaginations, bonding with their parents, siblings, and friends; making memories they’ll never forget.

Currently, the Taffy Place product line consists of their signature swing sets, playgrounds, and playhouses custom built in Sanford, FL, but John never stops dreaming. He has plans to expand the inventory to swing sets and to add innovative non-electronic outdoor and indoor toys. His mission for Taffy Place is to be a means for families to connect with each other and with the community. Most importantly, he envisions a company that gives back to the Central Florida community with help for children with disabilities and special needs and those who are terminally ill. It is his greatest dream to help every child in America have the idyllic and happy childhood he had. Taffy Place is his first step in making that dream come true.


Palm State Wellness

http://palmstatewellness.com/

About Us Page Content:

Let’s have a heart to heart. At times, life can feel like you’re riding a unicycle backwards while juggling fire near an open gas line. But it doesn’t have to. We so often forget that taking care of our own wellbeing is not selfish nor is it impossible. It’s 100% a necessity to care for ourselves first, and 100% feasible, especially with the help of friends.

So let us introduce ourselves. We’re Palm State Wellness, and our mission is to enrich people’s lives by empowering them to take ownership of their health and happiness. If you’re looking for a team of passionate and dedicated health enthusiasts to guide you on your journey, look no further because that’s us. Whether you’re the go-all-in athlete, looking to lose weight, or interested in improving your overall general health, we have the resources, the advice, and the products for you.

And who are these health enthusiasts you may ask? Well, Bob Tuffin comes to us by way of England where he spent fifteen years dreaming of life in Florida surrounded by palm trees. Chelsey Kruschwitz, on the other hand, grew up right here in Florida. The two met fortuitously when Bob made his dream come true and moved to America. Bob brought with him the knowledge and familiarity of Arkworld products, which are hugely successful in the UK. When the two realized they shared the same passion for healthy living, making people happy, and business, it was a no brainer to found Palm State Wellness together.

We truly believe in the Arkworld products, made here in America by champion bodybuilder turned chemist, Jeff Golini. When we at Palm State Wellness discovered the opportunity to bring health to millions through Arkworld vitamins and supplements, we couldn’t ignore it. Our passion for healthy people and healthy lifestyles wouldn’t allow it. Along with these excellent products, we promise to deliver quality customer services, insight for healthy wellbeing, and sound product information. You’ll never be led astray by our team because we are your trusted friends who extinguish the fire, give you a bicycle, and point you in the right direction.

Product Pages:

Athletes:
Why Choose Palm State Wellness and Arkworld?
Because our products work. It’s that simple. No gimmicks, cheesy sales pitches, no false promises. Our products are backed by ground breaking science, and our company is backed by people who genuinely care about your personal athletic goals.

Welcome to the FitFam
We all want to be the best version of ourselves. That’s why we push ourselves to smash through one workout to another. Doing better every time. Excellence is achieved with a friend by your side, and the Arkworld vitamin and supplement line act as your body’s best friend in every workout. Welcome to the FitFam.

Weight Management:
Why Choose Palm State Wellness and Arkworld?
Because our products work. It’s that simple. No gimmicks, cheesy sales pitches, no false promises. Our products are backed by ground breaking science, and our company is backed by people who genuinely care about your happiness and health.

Welcome to Satisfaction
We all want to be happy. Weight on our shoulders, our bellies, or anywhere it’s unwanted can hold us back from being so. Whatever your reason for wanting to lose weight, we’re here to help. Whether it’s to get back into those pre-baby jeans or to feel confident when asking that special girl on a date, the Arkworld products get you there. Welcome to Satisfaction.

General Health:
Why Choose Palm State Wellness and Arkworld?
Because our products work. It’s that simple. No gimmicks, no cheesy sales pitches, no false promises. Our products are backed by ground breaking science, and our company is backed by people who genuinely care about your health.

Welcome to Wellness
Start your journey today and be on your way to the healthiest version of you. The Arkworld vitamin and supplement line ensure you get there with a healthier heart, more energy, and less fat. Don’t wait any longer. Today’s the day. Welcome to Wellness.


Treefrog Cinegraphix, LLC

www.TreefrogCX.com

Home Page Content:

Treefrog Cinegraphix, LLC welcomes you and your project, big or small. We act as your creative partner in the entire process from beginning to end. Whether your company needs a complete identity package, a new website, a corporate video, or you already have it all and just need help getting your name out there, we’re the team for you.

http://www.treefrogcx.com/

About Us Page Content:

Heading: The Adventure Begins

Working with the Treefrog Team is like setting out on an expedition into the wild jungles of marketing and advertising. We pride ourselves on being highly skilled and knowledgeable guides that can help your company rise above the canopy of competition. Whether you own a business or you’re just starting out, look to us to map out a plan that gives you the experience and results you are seeking.

Heading: Meet the Team

Profile of Buddy the Office Dog

My role as the office dog began in 2013 when my human, Rita, left me with her human friend, Christian, while she went gallivanting around the country. I became slightly attached to this new human and his two friends, Dan and Susan, in my time with them. They gathered daily to sit in front of those odd boxes humans always seem so fascinated by. But, there were times they’d stop and scratch me behind the ears, or take me outside, or even better, feed me.

By the time my human returned, the damage was done. I let her know of my desire to accompany her in the subsequent mornings – often by running past her as she’d try to sneak out the door and heading directly to her car-ride (whatever this “car-ride” vessel is, I’m not sure, all I know is I love it). Soon she caught on, and my visits to work and to see my other friends became a regular thing.

(Can be seen by visiting the link below and clicking on Buddy’s avatar)

http://www.treefrogcx.com/about-us/

Services Page Content:

Heading: Our Services

Just as a tree frog inhabits the heights of the tallest trees and swims the rivers of the rain forest, we span the realm of advertising. Our team delivers talent and dexterity with any project, big or small; brand, print, web, or video. Let us know what you need and we deliver not only results, but a unique experience.

Join us for the adventure of your next project, and we’ll guide you through the advertising jungle.

Sub-Heading: Branding

Treefrog Cinegraphix becomes the creative partner in designing and fostering a unique identity to outshine the competition. Our branding process is a collaboration between our clients and us. Image is everything; let us help yours.

Sub-Heading: Print Design

We do it all. We’ll solidify your brand with the necessary print collateral – business cards, letterhead, envelopes, etc. – or we can design a memorable annual report, an eye-catching rack card, or an impressive brochure.

Sub-Heading: Web Design & Development

Have more than just a web presence, give people a web experience. We design and develop fully responsive, search engine optimized, and impactful websites that become your business’ digital signpost. From desktop to mobile, we’ve got you covered.

Sub-Heading: SEO & Social Media Management

We do more than design and build the materials for your business. We’ll market your business too. Whether you want us to manage your SEO and social media strategy or just ask us for a consultation, we’re here to get your business seen.

http://www.treefrogcx.com/services/

Services/Brand Page Content

Headline: Our Brand Process

We come alongside your company to create and foster your unique identity and make you outshine the competition. In today’s marketplace, image is everything. Your brand is what will catch the eye and what people will remember. Let us help make sure yours is the one that really stands out.

Sub-Heading: Define

The design process begins before pencil ever hits paper. It begins with our clients. We take the time to get to know who we’re working with beyond their role as client and then we get to know their business. We meet as many times as necessary. We delve as deeply into the ins and outs of the company, its mission, its vision, its culture, its history, its personality, and then we take that info to the drawing board and start drawing.

Sub-Heading: Design

Once we’ve gathered as much information possible, we brainstorm, we discuss, debate, and contemplate. Once a visual conceptualization has been decided on, the actual creating begins – brand message is established, color palette determined, and logo developed. We create the mocks and the meetings begin again. Back-and-forth is an expected part of the process in which our clients tell us what they do and do not like and we work on it until the identity package is perfect.

Sub-Heading: Deliver

In the end, once perfection is achieved, we go into launch phase. This is the time for production of all materials – business cards, letterhead, envelopes, rack cards, brochures, etc. We package and deliver to our clients their new identity complete with a brand guideline, all logo and brand files, and all print collateral.

http://www.treefrogcx.com/services/brand/

Services/Print Page Content:

Heading: Print Design

Print is one of the most effective and time honored traditions of advertising. Shoddy design and poor quality printing will cost your business more in the long run. So, invest in your company’s future and receive superior materials to create a lasting impression.

Sub-Heading: Solidify Your Brand

In a world moving more and more towards digital advertising, there is still a need for tangible materials. Print collateral solidifies a brand by giving it a physical presence in the world. It provides potential or existing customers a chance to literally hold your business in their hand, examine it, and then take it with them to act as a reminder later. It shows your company is willing and able to invest in itself and gives credence to your business’ position of authority within its industry.

Sub-Heading: Communicating Ideas

With the boom of social media in today’s culture, consumers now demand a certain amount of connection with the businesses they give their money to. With this expectation of communication and engagement, print still remains the optimal format for communicating ideas. Let social media be your platform for conversation, but your brochures, annual reports, and rack cards are your podium for informative communication.

Sub-Heading: What We Offer

Brand Collateral – Business Cards, Letterhead, Envelopes, etc.

Event Collateral – Save-the-Dates & Invitations, Programs, Thank You Notes, etc.

Marketing Collateral – Brochures, Rack Cards, Posters, Door Hangers, etc.

Direct Mail – EDDM, Postcards, Catalogs, etc.

Corporate Collateral – Annual Reports, Newsletters, Benefits Brochures, etc.

And More …

We have partnerships with several printers across the country providing top quality print material. Print processes available include, but are not limited to, screen printing, letterpress, and digital offset. We have extensive knowledge in the use of different print coatings, spot color, post coating, etc.